Glorious 42
Launch of G42 Pan-European Expert Group to Advance Design
I’m pleased to share that I’ve been appointed as one of the experts in the Glorious 42 Expert Group (G42), launched by MADres as a new pan-European network advancing design as a strategic driver of Europe’s digital, green, and social transformation.
The Glorious 42 brings together leading academics and practitioners selected through a transparent, excellence-based process that ensures strong European representation. As part of this group, I’ll contribute to shaping MADres’ core outputs, including practical Playbooks, Train-the-Trainer workshops, individual coaching initiatives, and Deep Talk events—resources designed to support designers, institutions, and policymakers with future-proof approaches.
Inspired by Douglas Adams’ idea that “the answer is 42,” the G42 act as BEDA’s “Keepers of the Answer” for challenges we have yet to fully define. The group is structured around four pillars: accessibility and low-barrier design, artificial intelligence and digital ethics, planetary and eco-sustainable design, and strategic business case development.
Together, we reflect Europe’s diversity in geography, gender, and professional background, strengthening design’s role as a strategic enabler of sustainable growth and long-term competitive advantage.